How to reach your target audience
You have discovered who is engaging with you. Now reach out to them. This table shows the best approach for each type of person - which platforms to use, what contact info you need, and which tools can help you find it.
Different people are best reached in different ways. An investor responds to a well-crafted email. A creator is more likely to engage on Instagram DM. A journalist wants to see that you have done your homework.
The table below is a practical starting point - not a rigid rulebook. The tools listed are popular options, not the only ones. Use whatever works for you.
| Type of Person | Respond Best On | Data We Provide | We Provide Upload-Ready CSVs for Campaign and Enrichment Tools | Enrichable Data Points |
|---|---|---|---|---|
| Investors & finance | Email and if not, then LinkedIn, X | X handleX DMNameCompanyCompany domain | EmailLinkedIn URL | |
| Founders (early) | X and if not, then Email, LinkedIn | X handleNameCompanyX DM | Use our DM functionality to message them directly on X | |
| Founders (established) | Email and if not, then X, LinkedIn | X handleX DMNameCompanyCompany domain | Email | |
| Executives & leaders | Email and if not, then LinkedIn | X handleNameCompanyCompany domain | EmailLinkedIn URL | |
| Influencers & creators | Instagram and if not, then X, Email | X handleNameX DM | IG handleEmail | |
| Engineers & developers | Email and if not, then GitHub, X | X handleX DMNameCompanyCompany domain | EmailGitHub profile | |
| Marketers & growth | LinkedIn and if not, then X, Email | X handleX DMNameCompany | LinkedIn URLEmail | |
| Journalists & media | Email and if not, then X | X handleX DMNameCompanyCompany domain | Email | |
| Recruiters & HR | LinkedIn and if not, then Email | X handleNameCompany | LinkedIn URLEmail | |
| Healthcare & science | Email and if not, then LinkedIn | X handleNameCompanyCompany domain | EmailInstitutional affiliation | |
| Athletes & fitness | Instagram and if not, then X | X handleX DMName | IG handle | |
| Entertainment professionals | Instagram and if not, then Agent Email | X handleName | IG handleAgent email | |
| Legal & policy | Email and if not, then LinkedIn | X handleNameCompanyCompany domain | EmailLinkedIn URL | |
| Sponsors & brand reps | Email and if not, then LinkedIn | X handleNameCompanyCompany domain | Email | |
| Skill-based (e.g. designers) | Platform-specific (Dribbble, GitHub, IG) and if not, then Email | X handleName | Platform profileEmail | |
| People & demographics | X and if not, then Instagram | X handleNameX DM | Use our DM functionality to message them directly on X | |
Investors & finance
Respond best on
and if not, then LinkedIn, X
Data we provide
We provide upload-ready CSVs for enrichment tools
Enrichable data points
Founders (early)
Respond best on
and if not, then Email, LinkedIn
Data we provide
How to reach them
Use our DM functionality to message them directly on XFounders (established)
Executives & leaders
Respond best on
and if not, then LinkedIn
Data we provide
We provide upload-ready CSVs for enrichment tools
Enrichable data points
Influencers & creators
Respond best on
and if not, then X, Email
Data we provide
We provide upload-ready CSVs for enrichment tools
Enrichable data points
Engineers & developers
Marketers & growth
Respond best on
and if not, then X, Email
Data we provide
We provide upload-ready CSVs for enrichment tools
Enrichable data points
Journalists & media
Recruiters & HR
Respond best on
and if not, then Email
Data we provide
We provide upload-ready CSVs for enrichment tools
Enrichable data points
Healthcare & science
Athletes & fitness
Respond best on
and if not, then X
Data we provide
We provide upload-ready CSVs for enrichment tools
Enrichable data points
Entertainment professionals
Respond best on
and if not, then Agent Email
Data we provide
We provide upload-ready CSVs for enrichment tools
Enrichable data points
Legal & policy
Sponsors & brand reps
Respond best on
and if not, then LinkedIn
Data we provide
We provide upload-ready CSVs for enrichment tools
Enrichable data points
Skill-based (e.g. designers)
Respond best on
and if not, then Email
Data we provide
We provide upload-ready CSVs for enrichment tools
Enrichable data points
People & demographics
Respond best on
and if not, then Instagram
Data we provide
How to reach them
Use our DM functionality to message them directly on X